Scaling with Strategy: How Kailee Nauman Built Eclectic Designs into a High-Touch Brand & Website Studio
- Kailee Nauman
- Aug 25
- 3 min read
Kailee Nauman, founder and Creative Lead of Eclectic Designs .CO, has spent nearly a decade helping small business owners elevate their brands and websites. From humble beginnings to $5,000+ custom projects, Kailee has honed a process that blends intentional design, empowering strategy, and holistic support. In this post, we dive into her journey, insights on scaling a creative business, and tips for business owners ready to step into their highest potential.
Finding Alignment and Growing with Intention
When Kailee first started her business, her brand and website packages were priced under $850, not due to a lack of skill, but because she hadn’t yet gained the clarity or confidence to fully own her expertise. Over the years, investing in business education, coaching, and personal development allowed her to refine her process and raise her value, now offering packages starting at $5,000.
This evolution was more than pricing, it was about creating alignment. Kailee now attracts clients who trust her knowledge, value collaboration, and are ready to invest in sustainable growth.
The Power of Intentional Strategy
A turning point in Kailee’s journey was taking a part-time design role at a company. This stable income gave her the freedom to slow down, focus on her ideal clients, and refine her services. The result? Signature processes, elevated client experiences, and a holistic approach where strategy matters as much as design.
Services That Transform Businesses
At Eclectic Designs .CO, a High-Touch Brand & Website Studio, Kailee offers:
Brand Identity Design: Logos, colors, fonts, textures, and patterns
Wix Studio Website Design: Fully custom, responsive websites
Brand & Website Strategy Sessions: 1:1 support for business clarity
Design Retainers & Brand Expansion Packages: Long-term, strategic partnerships
Coming Soon: Customizable Templates: For entrepreneurs ready to DIY with guidance
Kailee’s approach ensures every client’s brand isn’t just visually stunning, it’s strategically aligned to convert and support long-term business goals.
The Heart of Eclectic Designs
Kailee’s mission is rooted in helping business owners feel confident, aligned, and empowered. Many clients come to her feeling like their visuals no longer reflect the quality of their work. She bridges that gap, creating visuals, messaging, and systems that resonate with dream clients and help businesses thrive.
Her holistic approach, blending strategy, story, and design, means every element of a brand or website is intentionally crafted for long-term impact.
Client Growth & Referrals
One of the strongest sources of new clients has been referrals from past clients who felt truly supported and seen. Repeat projects have also contributed to larger-scale growth. Social media engagement, especially building relationships in DMs, has brought in aligned leads. Kailee emphasizes curiosity over sales, making partnerships feel organic and collaborative.
The Most Rewarding Part of Being a Creative
For Kailee, the most fulfilling moment is witnessing clients’ confidence transform alongside their brand. When a client’s external presence finally mirrors their internal vision, it creates a ripple effect—impacting their community and inspiring others to step into their potential.
Conclusion
Kailee Nauman’s journey with Eclectic Designs .CO, a high-touch brand & website studio, is a testament to the power of clarity, strategy, and intentional growth. By combining design, strategy, and a deep understanding of her clients’ needs, she helps small business owners elevate their brands and websites while achieving long-term business success.
Want to work with Kailee? Explore her custom brand and website packages or download your own free Brand & Website Strategy Workbook to get started today.
Comments