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Elevating Experience: How Artistry Elevated’s Rebrand Transformed Their Photography Business

Writer's picture: Kailee NaumanKailee Nauman

When Faith & Harry, a dynamic photography duo, came to us, they knew they needed more than just a fresh logo. Their business model wasn’t aligned with their aspirations, and they were ready for a complete transformation. Originally working with us two years prior, they knew within that time, how much their business needed to reflect their new level of expertise.


We helped them evolve into Artistry Elevated, a luxury photography brand that doesn’t just capture memories but offers a seamless, unforgettable experience. Through brand strategy, identity development, and a custom Squarespace website, we brought their vision to life and set them up for long-term success.




About Artistry Elevated:

Artistry Elevated is a luxury photography brand that focuses on providing an effortless, relaxed, and memorable experience for its clients. Faith & Harry specialize in capturing life’s most important moments, ensuring that their clients can be fully present while they take care of the details.


Project Goals:

To create a cohesive, elevated brand that not only reflects the quality of the photography service but also aligns with their new business model focused on luxury experiences. We needed to develop a new business name, brand identity, and website that could communicate this shift to potential clients.


Brand Strategy:

The rebrand began with deep-dive market research to understand where Faith & Harry could position themselves in a competitive photography market. We created detailed client profiles and developed a new business model focused on offering high-end services to couples and individuals looking for a luxurious experience. The result was the name Artistry Elevated—a brand focused on making the entire experience seamless and unforgettable for its clients.


Key Strategy Deliverables:

  • Business name development

  • Market research and competitor analysis

  • Client profiles and ideal customer identification

  • Comprehensive brand development and business strategy


Brand Identity:

To reflect their new luxury business model, we designed a complete brand identity for Artistry Elevated that exudes sophistication and professionalism. The logo suite was created to convey elegance and artistry, while the color palette and typography were selected to enhance the feeling of ease and refinement.


Key Identity Deliverables:

  • Custom logo suite

  • Refined color palette featuring soft neutrals and rich metallic accents

  • Modern, elegant typography to reflect the luxury experience


Custom Squarespace Website:

We brought the brand identity to life with a 9-page custom Squarespace website that works seamlessly on both desktop and mobile. The website serves as the online home for Artistry Elevated, with strategic call-to-actions that guide potential clients through their services and make it easy to book a session.


Website Highlights:

  • Fully responsive design across desktop and mobile

  • 9 pages, including an interactive gallery, client testimonials, and service booking

  • Front-end SEO optimization with keyword-rich content to attract luxury clients

  • Smooth navigation to ensure an elevated user experience


Tangible Results

Since launching the rebrand and new website, Artistry Elevated has seen a significant increase in their online presence. Before 2023, their website had accumulated around 2,000 visits. However, within just the first few months of launching their new website, they are already on track to surpass that mark, showing a clear boost in visibility and audience engagement. Additionally, we provided ongoing support through quarterly analytics reports, outlining key website performance metrics and offering strategic recommendations to help them continue increasing traffic and optimize their digital presence.


 

Are you ready to have a website that converts into sales? Let’s work together to build a strategic brand identity and website for your business. Contact us today to get started!


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