What 98% of Small Business Owners Forget About: Website Accessibility

Updated: Sep 12

When it comes to creating a website, many small business owners focus on the design of their site (which is obviously important) and forget one of the most important aspects they should be paying attention to: website accessibility.

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Did you know that over 50 million people in the US have a physical or mental disability? And 1 billion people in the WORLD have a disability (that’s 15% of the world!).

Did you also know that 98% of websites don't offer full accessibility? This means that a huge population can’t read, understand, or access most websites.

So take a moment to reflect on your own website - would you say that it’s accessible for people with a disability? Can blind people book a service through your website? Can people with ADHD focus on your text?

Most business owners focus on visual design: colors, fonts, photos, etc. It’s time we add accessibility to the list of must-haves for any website. Not only is it illegal to not have an ADA compliant website, but a huge audience of potential clients/buyers are being completely ignored.

In this article, I will share what the ADA is, what could happen if your website isn’t accessible, and how to easily make your website accessible and compliant (it’s easier than you think!)

What is the Americans with Disabilities Act?

The Americans with Disabilities Act (ADA) prohibits discrimination against people with disabilities in several areas, including employment, transportation, public accommodations, and communication. As it relates to websites, Title III of the ADA covers the requirement that businesses must make "reasonable modifications" in their customer service policies or practices to accommodate individuals with disabilities. This is something that is largely overlooked when businesses create their websites.

People with Disabilities Are Underserved

During my speech class in college, I had to do a hands-on presentation. So I chose to do a simple speech on color theory. Specifically with cookies, frosting and the primary colors. I was teaching the class how you can make your secondary colors by using red, blue and yellow.