Updated: Sep 27, 2022
I was recently featured in a local city's top 20 website designers! Which is super exciting.
You can read all about it here: https://www.expertise.com/co/thornton/web-design
My past clients that have invested in my website expertise now feel confident that their website is doing the work for them when it comes to booking more clients. Having a website is still one of the best tools for leveraging your business. It's essentially like that initial welcome to anyone that lands on it.
Every time I start a website project with a client, there are 3 elements we always keep in mind:
What To Keep In Mind While Creating Your Website
1. A Clear CTA
A CTA stands for "call to action" which simply means "what I want my website visitors to do". This is one of the most important aspects to your website because whoever is visiting is there for a reason.
For example, my past client, who is a massage therapist, needed all of her website visitors to do one thing: book a massage session.
The moment someone would land on her site, there are buttons strategically placed to allow returning clients to easily book or new potential clients to start the process of booking. These buttons are placed numerous times throughout her site to allow for repetition and no matter what page they are on, can book with ease.
This has allowed her to be booked out months in advance as her website is the main point of connection someone has with her business.
2. Ease of use
You want your website to be easy to use. That means the ratio of text, spacing and images should be working together in harmony. There isn't a need to pile information in, because you want to essentially guide them to your CTA.
Having a clean, easy to read and concise website is better than trying to have it be over the top. The beauty of bringing your brand into your website is consistency in typography, colors and additional elements.
3. Creating a space that reflects the overall brand mission
I always encourage bringing in the foundation of your business into your website, which includes: Your story, mission, values and anything that helps bring your personality into digital form. I've found time and time again that when we have depth and connection based websites, you can connect with your visitors on a deeper level.
Our website is also a mid way point if you think about it. We want our socials to lead there and our websites to lead back to our socials. So having a website that is a welcoming middle ground for all of that where we can makes sales and book dream clients.
Do you think your website hits all three?
Partner Highlight: accessiBe
Recently there has been a spike in web accessibility lawsuits. In the past year alone more and more website owners are receiving demand letters from people with disabilities forcing them to make their website fully accessible.
Because of this shift, I have searched for effective and simple solutions to solve this problem for you and for my clients. Until recently, none of the solutions I found met our market needs. The current alternatives out there are:
1. Manual web accessibility coding work - mostly expensive ($5000 -$15,000 per project), slow and doesn't provide an ongoing solution.
2. Web accessibility plugin- achieves only 20% compliance making you vulnerable to lawsuits since it does not abide by the legislative guidelines.
But I have some AMAZING news - I have partnered with a solution that I think will be a good fit for you. This is an AI automated system that can achieve full ADA compliance within 48 hours and provides 24/7 automatic maintenance. The company that developed the system is accessiBe.
This is by far the most simple, automated and affordable solution that we have found. After reviewing their system and testing it on our own website, we have decided to offer the same solution to all of our clients. Their yearly service price is less that $50/mo. per domain.
Here is a short demo on how it works and more information about the technology.
Are you ready to create an accessible website for your business?
Get started here: https://accessibe.com/a/aqceb1t