5 Ways Investing In a Brand & Website Will Increase Your Revenue (And Peace of Mind)
Updated: Sep 27, 2022
If you're reading this, you're likely a business owner or service provider, trying to market your brand. It's nearly impossible to have a successful business without a well-designed brand and website. What business owners like you strive for is: impact, success, a lifestyle of freedom, and money (hey, just being honest!). I'm here to tell you that there is a simple way to receive all of these desires with one simple step: investing in a brand & website. By doing this, you're investing in yourself in the best way possible.
You can easily hire someone on Upwork or Fiverr to create a flashy website - there is nothing wrong with that! But what's more powerful than outsourcing website design to someone picked from a list of hundreds, is working with an expert that can help you from all angles.
Hi, I'm Kailee, have we met yet? 😉 I'm extremely proud of the work and the connections I've made with my clients and their brands. I can definitely make beautiful websites, but what's more important to me is making sure that you have clarity, support, and alignment within your brand and your life. I love learning how you want to change the world, and I also love providing the tools (wholistic & technical) so that you can achieve your mission.
I've worked with dozens of clients by helping them with their rebrands or starting their brands from scratch. Working together is truly like an adventure - we not only create effective strategies and designs, but we also find our magic within.
Major ways you will increase your quality of life (and business revenue) after investing in your brand & website with me:
1. Find Alignment
First, let's talk about alignment. In the world of branding, finding alignment means making sure your brand and website are in line with your values and mission. Why is this important? Well, when your business is aligned with your values and mission, it's easier for you to show up for your audience, therefore attracting more dream clients. You'll eliminate any confusion (for you and potential clients), and your brand will become a piece of your heart.
So how do you find alignment in a brand? The answer lies in understanding what exactly makes up a strong brand: a strong, consistent identity. When you have consistent messaging across all platforms, your visitors will know exactly what they're getting with your services/products. They'll also feel like they understand you more.
2. Feel Empowered
When you invest in your brand, you feel empowered. This is because you're not simply investing in your brand, you're investing in yourself. When you invest in yourself, you become more confident and believe in yourself more easily. This confidence helps other people trust you more as well because they see how much faith you have in yourself and your product or service.
When we think of self-care, we often think of taking a bath, turning our phone off, or applying a face mask. We don't normally associate self-care with money or investing. Let me tell you - spending money on something that will help you expand and grow is the ultimate form of self-care! Sort of like getting a massage does wonders for our body - receiving guidance on our business does wonders for our mind (and business).
3. Gain Creative Direction
Your service or product is not the only thing that matters. The way you present yourself and your brand is equally important. Once you have your values and mission, then you can start focusing on your marketing and the creative elements.
Have you ever gone down the rabbit hole of choosing a font or a color pallete for your brand? It's extremely easy to spend hours and hours on the marketing and design elements - but that mainly happens when you are trying to put all the pieces together yourself. That's why when you invest in working with a professional designer, the visions come to life much quicker. It's literally our job to help you with these aspects! Together, we talk about your visions and then create logos, marketing materials, social elements, and so much more. No more rabbit holes...
4. Take Pressure Off
One of the best benefits of investing in your brand and website is that you'll finally be able to relax. The pressure will be taken off of you and you won't have to waste so much mental energy on every single little detail anymore. Business owners are notorious for overworking and experiencing burnout, but when you have a solid brand and website, they literally work for you.
5. Become Consistent
Once the pressure is taken off, it's easier to find your creativity and become consistent with all aspects of your brand. Less time on fonts and colors - more time on sharing your messages, which ultimately leads to trust. When you’re able to build trust with your customers, their loyalty will keep them coming back for more.
In fact, when done right, consistency can actually make people feel like they know you better than some of their closest friends do. That sense of familiarity and comfortability can go a long way toward building relationships between businesses and consumers.
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If you're ready to level up your brand & website to start booking more clients and make more sales, work with me 1:1 or join the Branded & Booked Course! |  |
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The bottom line is that investing in a brand and website is one of the best things you can do for your business - and for your life. Your brand is a part of you, so it's important to make this part of you the best it can be. You don't have to do it alone. Having a professional designer on your side, along with an aligned brand and a quality website is the ultimate recipe for success!
Are you ready to create some magic?
